A brand, a brochure and a website for an Australian aluminium boat brand: an identity that carries the V of the Ultra V Series, and a website that explains the boats, who builds them and how buying works.
Logo design and variations.
1 photo
Three versions of one mark
The logo carries the V of the Ultra V Series. A slanted V cut by a thin line sits above or between the words Peron and Boats, with Australia and the Ultra V Series tag beneath.
Key visuals, posters and event graphics.
1 photo
The logo as a sticker
Sticker artwork in the shape of the boat's side panel, with the Peron Boats Australia logo on it.
Printed pieces and packaging.
2 partsThe V as a pattern
The letterhead puts the logo at the top and repeats the V as a large, pale pattern in two blues, with the contact details in a footer line.
Ultra V Centre Console Series
The E-Brochure introduces the Ultra V Centre Console Series and takes a buyer from the story behind the boats to the models and the buying process.
Identity work and brand material.
4 photos
Concept mockup
A concept mockup that places the Peron Boats Australia logo over open water, to show how the mark sits on a calm, bright background.
Concept mockups
Concept mockups of branded merchandise for the Ultra V Series. They show how the logo and the navy and light blue palette could carry across apparel and gear. They are concepts, not photographs of produced items.
Peron Boats Australia designs and coordinates the purchase of the Ultra V Centre Console boats. They are built by Gospel Boats in China and delivered to the port the buyer nominates, so a buyer chooses a boat without walking into a showroom.
The brand, the brochure and the website had to do the work of that showroom: show the boats clearly, explain who builds them and how buying works, and make it easy to ask a question.
The V of the Ultra V Series is the idea. A slanted V, cut by a thin line, sits at the heart of the logo, and the same V is repeated as a pale pattern on the letterhead.
The logo comes in three versions: a black wordmark, a wordmark in two blues, and a stacked version with the large V above the name. Navy and a light water blue carry the brand across print and screen, and the website follows the same palette.
The website follows the questions a buyer asks, in order: which boat, how is it built and by whom, how do I buy, who am I dealing with, and how do I ask.