Work / Branding, Graphic Design, Logo Design, Social Media, Website & UI/UX

TourGuideBali

A brand built on connection between traveller and local guide: a triangle that points the way, letters that flow like Balinese script, and a website that turns a question into a booking request.

01

Website

Screens and interface work.

15 photos
TourGuideBali destinations page on a phone: hero and the start of the Tanah Lot guide
Destinations page, mobile
TourGuideBali destinations page on a phone: Tanah Lot buttons and the Ulun Danu Beratan guide
Destinations page, mobile, details
TourGuideBali gallery page on desktop: hero and a photo grid of rice terraces, a sea temple and a lake temple
Gallery page, desktop
TourGuideBali gallery page on desktop: photo grid continued with Nusa Penida and Ubud
Gallery page, photo grid
TourGuideBali gallery page on a phone: hero and a two column photo grid
Gallery page, mobile
TourGuideBali reviews page on desktop: a note that only genuine guest reviews are published, with Share your experience and Book a tour buttons
Reviews page, desktop
TourGuideBali closing call to action and footer on desktop with contact details, tour links and the Design and Development by Arkhea credit
Closing call to action and footer
TourGuideBali reviews page on a phone: hero and the note about genuine guest reviews
Reviews page, mobile
TourGuideBali about page on desktop: hero and the Who we are story
About page, desktop
TourGuideBali about page on desktop: four reasons to travel with TourGuideBali and the start of How booking works
About page, promises
TourGuideBali about page on a phone: hero and the Who we are story
About page, mobile
TourGuideBali about page on a phone: four reasons to travel with TourGuideBali
About page, promises, mobile
TourGuideBali contact page on desktop: booking request form with the choice of tour, car rental or airport transfer
Contact page, desktop
TourGuideBali contact page on desktop: rest of the booking form, the Send Request button and the Prefer to chat WhatsApp card
Contact page, form and WhatsApp
TourGuideBali contact page on a phone: booking form fields and the Send Request button
Contact page, form, mobile
02

Two languages, one website

English and Bahasa Indonesia

What it is

Every page of the website can be read in English and in Bahasa Indonesia. A language switch (EN | ID) sits in the header, so a visitor changes language in one tap and lands on the matching page.

Features

  • An Indonesian version of the website that mirrors the English pages under its own /id/ address
  • The same page names in both languages, so a tour, a car or a destination is easy to find in either
  • A language switch in the header of every page

Impact for the visitor

Foreign visitors read the tours, prices and rules in English. Indonesian visitors, such as families and groups travelling within Indonesia, read the same details in their own language. Both can understand what is included before they send a message, and neither has to translate the page on their own.

03

Home

tourguidebali.com

What it is

The first page a visitor sees. It answers three questions in order: what is this, what can I book, and how do I start.

Features

  • A headline, Discover Bali with a local who knows the way, over a photo of Bali rice terraces, with a quick booking bar on the first screen
  • Four trust points under the headline
  • Tour package cards with duration, highlights and a starting price
  • A car rental section with the fleet price list and a Get a quote button
  • A destinations grid, a gallery preview and the start of the reviews section
  • A WhatsApp button that stays on every page

Impact for the visitor

A traveller understands the offer on the first screen and sees the range of tours and cars without leaving the page. The booking bar and the WhatsApp button keep the next step one tap away, wherever the visitor is on the page.

04

Tours

Day tours and trips

What it is

Ten day tours and trips, each with its own page, plus a custom tour for anyone whose plan does not fit a package.

Features

  • Tour cards with duration, highlights and a starting price
  • Routes across the island: West Bali, Ubud, North Bali, Nusa Penida day trips and snorkeling, Lovina dolphins, Ayung rafting and an ATV ride
  • A custom tour card and an airport transfer card
  • A How it works section that explains booking in a few plain steps
  • A booking button on every card

Impact for the visitor

Visitors compare tours side by side and know the duration and the starting price before they ask anything, so fewer questions are needed to get to a decision. The custom tour means nobody leaves because their plan is different.

05

Car rental

Car rental with driver

What it is

A fleet page that helps a group choose the right car, with the rules written down plainly.

Features

  • A quick guide that suggests a car by group size, from 1 to 12 travellers
  • Fleet cards with seats, luggage space, air-conditioning, a best-for note and the daily price
  • Premium MPV and SUV options
  • A Book this car button on each card
  • Plain rules for hours, overtime and early pick-ups

Impact for the visitor

A group can pick a car that fits its people and luggage without asking, and sees the daily price and the rules before booking. Fewer surprises at the end of the day builds trust in a service where the driver is someone you have not met.

06

Destinations

Guides to the places on the tours

What it is

A short practical guide to each place, written for someone deciding what to see.

Features

  • Best time to go, ticket price, opening hours and one practical tip for each place, such as Tanah Lot, Ulun Danu Beratan, Tegallalang and Ubud
  • Each guide links to the tour that goes there
  • Each place has its own page, so it can also be found through search

Impact for the visitor

Visitors can plan the day, and the practical details show that the team knows the place, which is what people look for when they choose a local guide. The link to the matching tour turns reading into a booking.

07

Booking and contact

One request form

What it is

One request form for a tour, a car rental or an airport transfer, with WhatsApp as the alternative.

Features

  • A request form that starts with the choice of tour, car rental or airport transfer
  • Confirmation by email and WhatsApp, with no payment upfront
  • A Prefer to chat WhatsApp card next to the form
  • The quick booking bar on the home page and a WhatsApp button on every page

Impact for the visitor

Sending a request commits to nothing, so a hesitant traveller can ask without pressure. The form collects what a driver needs to plan the day, which means fewer messages back and forth before a booking is confirmed.

09

Built for the phone

Phone layout

What it is

Travellers often plan on a phone, so every page is laid out for a small screen as well as for a desktop.

Features

  • Tour and car cards stack in one column and keep duration, price, seats and luggage visible
  • The photo gallery becomes a two column grid
  • The booking form fits the screen, with the service choice first and a clear Send Request button
  • The WhatsApp button stays on screen

Impact for the visitor

A visitor can read, compare and send a request without zooming or switching to a computer, in English or in Indonesian.

ClientTourGuideBali
IndustryPrivate tours and car rental with driver, Bali
Websitetourguidebali.com
LanguagesEnglish and Bahasa Indonesia
Instagram@tourguidebali.id
ScopeLogo, brand collateral, social media, website
IndustryTravel

Challenge

Bali is full of drivers and tour operators, and many of them look and sound alike: a photo of a car, a price, a WhatsApp number.

TourGuideBali needed a brand a traveller can recognise and trust before sending a single message, and a website that answers the practical questions quickly: which tour, which car, what is included, how do I book.

Strategy

The idea is connection. The brand sits between the traveller and a local guide who knows the island, and everything in the identity is drawn to say so.

The triangle is a direction marker. It points the way, and it is the one orange shape that sits above the letters.

The letters T, G and B are drawn as one flowing line, linked to each other, with the soft curves of Balinese script. It reads as a lettermark first and as a quiet nod to the island second.

Deep green, orange and warm cream keep the look calm and warm. Orange is kept for the triangle and for the WhatsApp booking buttons, so the eye always finds the next step.

The website follows the same logic: short pages, plain words, and a booking request that asks for what a driver really needs to plan the day.

The site speaks two languages, English and Bahasa Indonesia, so foreign and Indonesian travellers both read the same details in their own words.

Execution

  • Designed the logo: the TGB lettermark with a direction triangle, and the Tour Guide Bali wordmark below it
  • Set the colour and type system: deep green, orange and cream, one friendly sans serif
  • Applied the identity to what a guide uses every day: itinerary, stationery, cards, merchandise, brochure and social media posts
  • Planned the website around a traveller's questions, in this order: which tour, which car, what is the place like, how do I book
  • Built the site in two languages, English and Bahasa Indonesia, with an EN | ID switch in the header and a mirrored page for each page
  • Tours: ten day tours and trips, each with duration, highlights, a starting price and the booking button, plus a custom tour and an airport transfer
  • Car rental: a quick guide by group size, then a fleet with seats, luggage, air-conditioning and a best-for note, and the plain rules for hours, overtime and early pick-ups
  • Destinations: a short guide to each place with the best time to go, ticket price, opening hours and one practical tip, linked to the tour that goes there
  • Booking: a request form for a tour, car rental or airport transfer, confirmed by email and WhatsApp with no payment upfront, plus a quick booking bar on the home page and a WhatsApp button on every page
  • Gallery, Reviews and About pages: a photo gallery, a reviews page that publishes only genuine guest reviews and invites guests to send theirs, and the story of the local team with four simple promises
  • Built on WordPress and handed over so the team can edit tours, cars and destinations themselves
  • Laid out every page for the phone as well as the desktop

Deliverables

Brand identityLogo DesignStationeryBrochureMerchandiseSocial Media PostsBilingual Website (English and Bahasa Indonesia)Tour, Car Rental and Destination PagesBooking Request Form

Tools

WordPress

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