Innovillage, Telkom Indonesia
Nationwide delivery, campaign identity, website and communication for Telkom Indonesia's national innovation program.
Challenge
Deliver a national innovation program across Indonesia, with program budgets exceeding IDR 2 billion per cycle, and keep it on track through the pandemic.
Strategy
Run program management and creative direction as one team, so operations, systems and communication stayed consistent across the whole program.
Execution
- Managed the nationwide delivery of Innovillage, a national innovation program across Indonesia
- Built the official website and evaluation systems for program operations, participant management and reporting
- Developed and ran the integrated marketing tools: campaign identity, social media content, content calendars, scheduling, captions, digital assets, presentation materials and event communication
- Directed campaign design, social media communication and promotional materials for nationwide awareness and participant engagement
- Managed hybrid execution across multiple regions during the pandemic
Campaign identity
Arkhea created the Innovillage 2022 campaign identity, including the grand launch key visual and the nationwide socialisation materials. We developed a corporate, illustration-led visual language suited to a nationwide sociopreneurship and innovation program.
Event and field activation
Arkhea managed field implementation and event production for key Innovillage milestones, including the Top 150 announcement and the Anugerah Innovillage awards night.
Program profile video and motion graphic
The program profile video combines live footage with kinetic typography to explain the program structure, technology focus and community impact. A second animated motion graphic explains the 2021 program adaptation to pandemic conditions, using custom illustration and iconography. Watch the motion graphic.