A brand, a brochure and a website for an Australian aluminium boat brand: an identity that carries the V of the Ultra V Series, and a website that explains the boats, who builds them and how buying works.
Logo design and variations.
1 photo
The mark over open water
The logo carries the V of the Ultra V Series. A slanted V cut by a thin line sits between the words Peron and Boats, with Australia and the Ultra V Series tag beneath. The picture is a concept mockup that places the mark over open water, to show how it sits on a calm, bright background.
Key visuals, posters and event graphics.
1 photo
Ultra V Centre Console Series
The E-Brochure introduces the Ultra V Centre Console Series and takes a buyer from the story behind the boats to the models and the buying process.
Identity work and brand material.
4 photos
Concept mockups
Concept mockups of branded merchandise for the Ultra V Series. They show how the logo and the navy and light blue palette could carry across apparel and gear. They are concepts, not photographs of produced items.
Peron Boats Australia designs and coordinates the purchase of the Ultra V Centre Console boats. They are built by Gospel Boats in China and delivered to the port the buyer nominates, so a buyer chooses a boat without walking into a showroom.
The brand, the brochure and the website had to do the work of that showroom: show the boats clearly, explain who builds them and how buying works, and make it easy to ask a question.
The V of the Ultra V Series is the idea. A slanted V, cut by a thin line, sits at the heart of the logo and becomes the sign of the whole range. Navy and a light water blue carry the brand across print and screen, and the website follows the same palette.
The website follows the questions a buyer asks, in order: which boat, how is it built and by whom, how do I buy, who am I dealing with, and how do I ask.