What’s On Bali
Search and generative-engine growth strategy for a Bali events and things-to-do guide.
things to do in bali this weekend
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ClientWhat's On Bali
Year2026
MarketBali events and travel
ScopeSEO, GEO, Web Care
IndustryTravel & Tourism
Challenge
Help people find What's On Bali when they search for events and things to do in Bali on Google and when they ask AI assistants for recommendations.
Strategy
Build pages around real search intent for Bali events and activities, and structure them so both search engines and AI assistants can understand and cite them.
Execution
- Audited the existing website and search visibility
- Built a keyword and content plan around what people search for in Bali
- Structured pages for AI and generative search
- Set up a website maintenance plan