Kopi Obey
A coffee brand built from the ground up: brand, product, marketing and daily operations.
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ClientKopi Obey
LocationBali
Year2021
ScopeBrand, product, marketing, operations
IndustryFood & Beverage
Challenge
Launch a new coffee brand and grow its customer base.
Strategy
Own the whole picture, from brand and product to marketing and daily operations.
Execution
- Created the brand identity, photography, menus and promotional materials
- Designed the customer-facing experience
- Developed promotional offers and product bundles to attract and grow the customer base