Founder portfolio

Founder portfolio.

Selected creative work by Prince Johanes, Founder and Creative Director of Arkhea.

All work in this portfolio was created in the founder's in-house roles at the companies named. It is not Arkhea client work. Brand names, logos and materials belong to their respective owners and are shown only as part of Prince Johanes's professional experience.

arkhea.com

The founder

Prince Johanes, S.Sn is the Founder and Creative Director of Arkhea. A creative and brand leader with 20+ years of experience building brands, leading integrated marketing initiatives, and supporting business growth across hospitality, lifestyle, property, corporate, and retail sectors.

His experience includes AYANA Resort & Spa, Karma Group, The Villas Bali, Luna Beach Club, Telkom Indonesia, BCA, Circle K Indonesia, Pronas, and other hospitality and lifestyle brands across Indonesia, Singapore, and Australia.

He has taken brands from pre-opening and launch through market activation and multi-outlet development, combining creative direction with strategic and commercial thinking.

He works hands-on across the full marketing ecosystem, from brand architecture, campaign development, and social media and digital content operations to content calendars, scheduling, copywriting, paid social advertising, photography, video production, and marketing collateral.

His strength is translating brand strategy into market positioning, customer engagement, business opportunities, and consistent execution across every customer touchpoint.

Property A7A Group Creative strategy, property development, lifestyle, project leadership, brand identity, sales and marketing, social media

Hospitality Luna Beach Club, AYANA, RIMBA Jimbaran, Karma Resorts, Six Senses, Bali Bohemia Brand architecture, pre-opening, marketing, content and guest experience

Corporate Telkom Indonesia, BCA, Circle K, Pronas Corporate branding, campaigns, events, digital content

Agency and entrepreneurship Garam Productions, Arkhea Brand strategy, creative direction, marketing, production, business development

F&B venture Kopi Obey Brand, product, social media, marketing, operations

In-house

A7A Group

Creative Director & Project Manager

In-house role, A7A Group Real Estate, Bali

Led the creative and strategic direction for premium property and lifestyle developments.
Oversaw branding, marketing and multidisciplinary project delivery from concept through execution.
Developed integrated strategies connecting brand positioning, customer experience, and business objectives.
Oversaw social media and content operations across seven A7A Group and property-brand accounts, ensuring consistent content planning, scheduling, copywriting, creative production, and paid social advertising.
Coordinated internal teams and external stakeholders to maintain creative, marketing, and project alignment.

Logo & brand identity design

Developed brand identities for A7A Group and its property portfolio, including Oma Sora Residences and Bocoa across Canggu, Uluwatu, Jimbaran, and Ubud.

Social media management

Managed social media and content across seven A7A Group and property-brand accounts, including content planning, scheduling, copywriting, photography, video production, and paid social advertising. Developed and maintained content calendars, campaign assets, and visual direction across multiple property brands to strengthen their online presence and support ongoing marketing and sales objectives.

@wahigroupbali

@omasoraresidence

@bocoa_canggu

@bocoa_uluwatu

@bocoa_villas

Video ads

Produced short-form video advertisements for property and lifestyle brands, combining visual storytelling, product presentation, and cinematic footage to communicate each property's character and key selling points.

In-house

Luna Beach Club

Creative Director

In-house role, Luna Beach Club, Bali, 2023 - 2026

Promoted from Assistant Creative Director in December 2023 to lead brand architecture and creative strategy across a nine-venue portfolio.
Directed the rollout and ongoing development of branding, campaigns, digital experiences, and guest engagement across Luna Beach Club, Elysium, Utopia, Jelly Beans, Luna Beer Garden, Table 369, Restaurant 369, THK Tower, and Gardenia.
Led social media strategy and day-to-day content operations across the portfolio, including content calendars, scheduling, captions, photography, video production, campaign assets, and paid social advertising.
Built and led multidisciplinary creative teams to ensure consistent execution across every brand touchpoint.
Directed destination-wide campaigns and major events, including the Grand Opening, LOCUS Drum & Bass Festival, and CoinFest.

Assistant Creative Director

In-house role, Luna Beach Club, Bali, 2023

Established the initial creative foundation during the pre-opening phase, building the early branding, website direction, social media framework, content planning, and launch materials from the ground up.
Developed initial brand assets, digital content, campaign materials, and creative systems for Luna Beach Club and the venue portfolio.
Worked closely with Marketing and Operations to establish the creative direction and brand standards before launch.

Brand identity

Developed the logo identities and brand guidelines for eight venues within Luna's nine-venue portfolio, creating distinct visual identities while maintaining consistency across the group.

Campaign direction

Created promotional and seasonal campaigns across Luna Beach Club, Utopia Cave Club, Table 369, and Restaurant 369, covering events, F&B offers, pool parties, packages, and special occasions. Adapted visual direction, typography, photography, and layout to reflect each venue's positioning while maintaining a consistent brand presence.

7 days of Luna Beer Garden

Developed a weekly campaign system combining a consistent visual identity with changing daily F&B offers to encourage repeat engagement throughout the week.

Menu design

Designed seasonal and standard F&B menus for Restaurant 369 and Luna Beach Club, balancing detailed product information, pricing, and course structure with clear, on-brand visual hierarchy.

Luna Beach Club Christmas family style menu

Food & beverage photography

Directed F&B photography for Luna Beach Club, creating a reusable image library for social media, menus, campaigns, and ongoing brand communication.

Video & content

Directed and edited social video content covering food, cocktails, preparation, and guest lifestyle, from concept and filming direction through final edit.

lunabeachclubbali.com / @lunabeachclubbali / lunabeergarden.com / @lunabeergarden

In-house

AYANA Resort & Spa and RIMBA Jimbaran

Graphic Design Assistant Manager

In-house role, AYANA Resort and Spa Bali & RIMBA Jimbaran, 2013 - 2014

Produced branding and marketing assets supporting integrated campaigns for one of Asia's leading luxury hospitality destinations.
Worked within the Public Relations and Sales & Marketing departments, supporting brand communication, promotional campaigns, and marketing initiatives across the resort.
Collaborated with the Marketing and Public Relations teams during the successful pre-opening of RIMBA Jimbaran.
Maintained brand consistency across guest communications, advertising, and promotional materials.

In-house

Garam Productions

Art Director

In-house role, GARAM Productions, Bali & Jakarta, 2009 - 2010

Led creative direction and visual development across branding, marketing, advertising, and commercial projects.
Developed integrated marketing tools, including campaign concepts, print materials, promotional assets, social media content, menus, event collateral, and brand communication.
Worked across the group's portfolio of retail, F&B, and lifestyle brands, including Pronas, Circle K Indonesia, Susu Bendera, Ultimo Restaurant, Rumours, and other restaurant concepts within the group.
Collaborated with marketing, operations, production, and external vendors to deliver campaigns and creative materials from concept through final execution.
Supported brand visibility and customer engagement through consistent creative direction across advertising, promotional campaigns, events, and customer-facing touchpoints.

In-house

Karma Resorts

Senior Graphic Designer

In-house role, Karma Resorts, Bali, 2008

Developed branding and marketing communication materials for Karma Resorts' global portfolio of luxury hospitality properties.
Supported brand and campaign materials for resorts including Karma Kandara, Karma Jimbaran, international Karma properties, and Royal Resorts in India and Bali.
Worked with the marketing team to maintain consistent brand presentation across print, digital, promotional, and guest-facing communications.
Supported integrated marketing initiatives across multiple resort destinations and customer touchpoints.